Esti Athens

What is Esti

Born in Athens in 2018, our journey began with a dream: to celebrate every facet of womanhood that makes each of us unique. Through exquisite lingerie crafted with diverse fabrics, textures, and designs, we empower every woman to express herself—whether she feels sexy, romantic, sensual, or daring.

The inspiration behind our brand is simple: it’s all about her. Each piece of Esti lingerie is a tribute to embracing femininity and championing body positivity. We believe in lingerie that doesn’t just fit—it transforms, uplifts, and celebrates every woman’s individuality.

From day one, women across the country resonated with our vision and aesthetic, making Esti a movement rather than just a brand.

What began as a dream quickly evolved into an idea, then action, and finally a vibrant reality embraced by women everywhere.

Why the Name Esti

The name comes from our Greek heritage and adds our own
its meaning in the idea that its products represent. The word Esti in Ancient Greek means Essence, Existence...

Any underwear hides within itself its complexity, its uniqueness, its essence female existence. The essence is what remains when appearance, stereotypes, social standards are broken. The essence is immutable and precious. Its essence every woman is what makes her desirable, successful, happy, completed.

Who is the Esti Girl

Esti women have no borders and do not succumb to restrictions,
because they "are" what they decide they want to be. Sweet and daring. Dynamic, but also sensitive. With confidence and imagination. What do they have in common? They are real women, who respect themselves and they love their bodies.

Enter the captivating world of Esti... and enjoy every aspect of yourself you. You deserve it!

Wanna be Esti Girl?

Hey you, Esti Girl!

Upload a photo of your Esti underwear on Instagram with the Hashtag #estigirls and see it published on the official Esti Instagram page!